How It Works

Creatives is a powerful feature that transforms Qloo’s insights into practical, real-world applications. It goes beyond the raw data and takes the next step by guiding users on how to apply the generated insights in meaningful ways. Whether you're selecting a spokesperson based on audience demographics, generating a marketing brainstorm for eco-conscious consumers, or crafting industry-specific personas, Creatives simplifies the process by doing the strategic thinking for you.

Designed for ease of use, it integrates directly into the Qloo dashboard, making it accessible even to non-technical users. Its adaptable technology ensures flexibility and scalability, allowing users to seamlessly generate actionable outputs based on Qloo’s robust data.

Key Features and Benefits

Ideation and Prototyping: Creatives enables rapid exploration and refinement of ideas by quickly turning concepts into actionable solutions. Users can design their own tools to address specific challenges or experiment with pre-built options for faster results.
Integrated Insights and Data Transformation: Creatives processes and enriches Qloo data queries, moving beyond simple insights to deliver contextually relevant, actionable ideas, practical solutions, and innovative suggestions tailored with demographic, location, and entity data from Qloo.
Streamlined Problem-Solving: Utilize Creatives to guide outputs into delivering actionable, meaningful recommendations informed by your specific data queries and objectives. Build tools that focus on solving unique problems or enhancing decision-making processes.
Ease of Use: Designed to fit seamlessly within the Qloo dashboard, requiring minimal setup while delivering maximum value. The platform’s intuitive design allows users to experiment freely, whether they are building custom tools or leveraging pre-built ones.

Tutorial

Using Creatives is simple and intuitive. Follow these steps to get started:

Access Creatives: Open a dashboard—either an existing one or a new one. Adjust your base query to reflect the audience you want to target, incorporating demographic, location, and entity preferences. For instance, in this example, we’ve chosen people living in Manhattan who like sushi and organic products.
Open Creatives: Click the three-dot menu to the right of the base query. Then select "Creatives."
Select an Action: Use the "Select an action" dropdown to select the type of Creative you would like to generate. For this example, select "Marketing Brainstorm."

Real Estate Focused Person: Real Estate focused personas for property teams.
Marketing Brainstorm: Generate marketing strategies for any product or service.
Spokesperson Selection: Select a spokesperson for your campaign or media.
Personas: Generate personas with action plans tailored to various industries.

Enter a Prompt: In the text box, type your query or instructions. For this example, the prompt is: "Market a line of soap to this audience."
Generate Output: Click the "Next" button on the bottom right of the modal. The reuslt for this example generates a Marketing Strategy brief for an organic soap line targeting sushi and eco-conscious Manhattan residents.

With these simple steps, you can leverage the full power of Creatives to generate innovative solutions and actionable ideas.