Understanding Audiences

Audiences are curated groups of people who share common traits, behaviors, or interests—identified through data analysis of user signals. They range from broad categories, such as "LGBTQ" under "Communities", to more specific interests and behaviors, like "Vintage Apparel" under "Spending Habits." These groups are formed by aggregating positive signals from user actions, including following social media accounts, liking posts, and sharing content.

Taking Advantage of Our Audience Data

Use audience data across our tools to gain deeper insights, refine recommendations, and uncover new opportunities.

• Understand trends
• Tailor recommendations
• Identify growth opportunities

This guide details how to use audience data with the Insights by Qloo platform and our APIs.

Insights by Qloo

Filter by Audience or Audience Type

Apply audience filters to explore and visualize data trends by specific groups, such as communities or hobbies. You can apply an audience filter to a whole dashboard or a specific panel.

• Dashboard: Click the "Anyone" portion of the base query to see the audience filter options.
• Panel: Click the "Modifier" button on a panel and select "Demographics" to see the audience filter options.

APIs

Using some of our supporting endpoints, you can retrieve specific audience IDs and lists of audience types:

Find Audiences API

Use this API to pinpoint audience groups for sharper recommendations and filtered results, helping you fine-tune your targeting. Learn more.

Get Audience Types API

This API helps you understand the different available categories of audiences. You can use it to see all audience types and find relevant groups to refine your audience selection when using the Find Audiences API. Learn more.