I spend my time connecting the dots between health, culture and storytelling.
“All that you touch, you change. All that you change, changes you. The only lasting truth is change.”
Throughout my career, I’ve moved fluidly across industries and spaces, guided by change as a constant, energizing principle.
From 2018 to 2024, I served as the co-founder and CEO of LOOM, a sexual and reproductive health information app for women. After its acquisition by Perelel Health in 2024, I joined their team as a strategic advisor and education advocate.
Before that, I spent a decade as a full-spectrum doula and health educator, dedicated to helping women thrive at every stage of life. In 2017, I published Nurture: A Modern Guide to Pregnancy, Birth, Early Motherhood-and Trusting Yourself and Your Body a trusted resource for expectant and new parents around the world.
From 2021 to 2023, I co-hosted The goop Podcast, leading conversations at the intersection of well-being and culture.
Today, through my creative studio ISE ISE, I split my time between consulting on innovation strategy for Nike and emerging startups, and developing television—including an original series currently in development with Onyx Collective, a Disney Entertainment brand on Hulu, in partnership with 20th Television.
When I'm not busy with work, l'm usually tending to my Substack—Soft Boundaries.
Books
Representation: cindy.uh@caa.com
Nurture: A Modern Guide to Pregnancy, Birth, Early Motherhood—and Trusting Yourself and Your Body
Every Body: An Honest and Open Look at Sex from Every Angle by Julia Rothman and Shaina Feinberg
Designing Motherhood: Things That Make and Break Our Births by Amber Winick and Michelle Fisher
Flamingo Estate: The Guide to Becoming Alive by Richard Christiansen
Podcasting
The goop Podcast
Television
Please send all televison questions to olivia.blaustein@caa.com
Speaking
Please send speaking engagements requests to crista.spadafore@caa.com