Universal Quest

Universal Quest is an extension of the Official Universal app which focuses on creating adventure between rides and during queue times.

This mixed media extension is capable of maximizing guest engagement, increase retail traffic, generate and maintain higher attendance levels.

Our group is comprised of heavily RPG inspired game designers and developers. We drew upon these elements when creating this interactive extension of the Official Universal app.

The core idea is to motivate users to explore the park in new ways by providing the adventurer(s) quests to complete! Rewards range from character experience points to rare accessories for their avatar.

The player created avatar starts as a level 1 adventurer with a basic set of accessories. Upon completing quests ranging from scavenger hunts to experiencing attractions, one could earn XP to level up their character or rare accessories used for customizing their avatar.

This apps plans to accomplish the following:

1, Crowd control by incentivising visits to less populated park areas.

Generate and maintain interest to return.
Allow for unique ways to experience the parks.
Establish a social forum to showcase your avatar.
Provide entertainment in queues with minigames and quests.

The Minigames

Scanvenger Hunts
Trivia Quizzes
Ride Adventures

Each minigame integrates story of the park areas into their flavor text.

Scavenger Hunt

Using beacons and Radius software we can use the beacons to activate and track quests as well as trigger completed finds. The Pixmob light watch can also be utilized to display to the player when they are moving closer to the objective based on the frequency of flashes of light.

Trivia Quizzes

Utilizing the geolocation of the user, the trivia mini game will pull questions relative to the area of the park you are in, further introducing story elements of an area to the user.

Ride Adventures

The goal with Ride Adventures is to reward the player with XP, accessories, or even store coupons and promotions for doing what they came here to do: experience attractions.

There are also ambitions to be able to print your avatar with 3DME!

Let the adventure live on with Universal Quest!