Inspiration - As college students, utilizing social media is an effective way of keeping in the know and understanding what is occurring on campus. Through the usage of TikTok and the featured For You Page, Team Muzzies saw how other universities incorporated TikTok as a means of greater exposure. This is what stemmed the idea of creating a digital strategy for UG that is cost-effective and beneficial in the long term.
What it does - This presentation indicates what the digital strategy includes, how it can be effectively measured, and ideas that UG can implement.
How we built it - Utilizing Google Documents, the team formatted an extensive six-page layout on all ideas brainstormed. Through this, Google PowerPoint and Canva were utilized to enhance the presentation in a concise format.
Challenges we ran into - With the busy schedules of the teammates, a challenge was finding a suitable time for all members to brainstorm and collaborate together. However, understanding the value of communication, we used group messaging, Zoom, and Apple Facetime to guarantee time and effort were put in by all members.
Accomplishments that we're proud of - Due to the short timeframe, initially the team was unsure of their capabilities to create and finalize a presentation. Yet, knowing the end goal and passion built-up from this project, we were able to create an end result that we are proud to associate our names with. Initially, many learned the value of stepping out of their comfort zone, by including various new design elements in the PowerPoint and getting to know new individuals in a short time frame.
What we learned - An important concept that was gained is what a digital strategy is and the various elements behind it. Before starting the project, we did extensive research on how TikTok can further benefit a university and content engagement. Additionally, we learned what the stages of design thinking are and how they can be incorporated into a digital strategy.
What's next for HackMuuzzies - Digital Strategy - Becoming the content manager for UG TikTok account! In seriousness, HackMuzzies sees itself continuing to understand the various tactics with digital strategy and how they incorporate the concepts learned in class to real-life situations.
Log in or sign up for Devpost to join the conversation.