We asked, you answered: brand trust is a critical factor in media planning. Mozilla Ads is designed to help advertisers reach audiences in environments built on transparency and respect for people. More on Mozilla Ads here: https://lnkd.in/eHYUUsJ9
About us
When you advertise with Mozilla, you’ll reach more people in spaces they—and you—can trust. Add trust to your ad buy with Mozilla Ads. https://www.mozilla.org/en-US/advertising/
- Website
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https://www.mozilla.org/en-US/advertising/
External link for Mozilla Ads
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
Updates
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Don't miss this incredible conversation between our very own Orville McDonald, Jeremy Bloom 🌞 and AdTechGod ®️ on the place of advertising within the open web and the work we're doing here at Mozilla Ads #Advertising #MozillaAds
In the second episode of the Brand Trust series, presented in partnership with Mozilla Ads, Orville McDonald, Senior Director of Ads Products at Mozilla, joins Jeremy Bloom 🌞 and AdTechGod ®️ to dig into the real job advertising does for the open web, why surveillance-based data flows damaged trust, and how privacy-enhancing tech can support measurement without exposing users.
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At Advertising Week NYC, we introduced Mozilla Ads to the industry with trust at the core of every activation. SIGHTLINE recapped how we built an experience rooted entirely in trust, from our on stage announcement with Index Exchange to our custom photo booth. The goal wasn’t to sell on site, but create a moment that made people feel excited about the future of advertising we’re working toward. Read more about the experience here: https://lnkd.in/eUjYvkWu
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Mozilla Ads reposted this
Privacy. User choice. The future of the open web. Episode 2 of the "Brand Trust" series sponsored by Mozilla Ads is live!We sat down with Orville McDonald, Senior Director of Ads Products at Mozilla, to break down why Firefox users trust the experience, how ads can work without surveillance, and why nearly a trillion dollars in digital advertising is still what powers the open web. Personal take: Orville was absolutely captivating during this chat and his knowledge + passion for the space, product, and users are prevalent throughout! Key takeaways: Choice builds trust: Firefox users can turn ads off, period Privacy is a human right: it’s the starting point for every product decision Performance doesn’t require tracking: new privacy tech makes both possible People over profits: Mozilla’s long game for rebuilding trust online Next up: Episode 3 with Natasha Shaikh, MBA of Wells Fargo. Do not miss it!
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Mozilla Ads reposted this
In the second episode of the Brand Trust series, presented in partnership with Mozilla Ads, Orville McDonald, Senior Director of Ads Products at Mozilla, joins Jeremy Bloom 🌞 and AdTechGod to dig into the real job advertising does for the open web, why surveillance-based data flows damaged trust, and how privacy-enhancing tech can support measurement without exposing users.
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Mozilla Ads reposted this
Huge thanks to Jeremy Bloom 🌞, Mozilla Ads, and AdTechGod ®️ for having me on The Advertising Forum! Our industry is always evolving and changing, but a focus on quality, trust, and transparency remains steady. One of my favorite parts about working at Index is the leeway to think about long term problems like blocking IVT, using AI to scan for brand safety, maintaining thoughtful supply and demand quality policies, protecting signal integrity, etc. There are MANY great companies in our space creating incredibly innovative offerings. I need to do a better job of calling these out on here, because I'm hopeful about where our industry is headed. Index can't and won't build solutions to every problem ourselves; we want to partner with others. Our vision for things like containerization is the exchange can be used as a staging area to bring services together that facilitate transactions at scale and in real-time – with trust, quality, and efficiency.
Welcome to The Advertising Forum! It's a new month, new series, and a vital topic that needs to be brought up: Brand Trust In the first episode of the Brand Trust series, presented in partnership with Mozilla Ads, Mike McNeeley, SVP of Product at Index Exchange, unpacks one of the biggest tensions in our industry: the fragility of trust in #programmatic #advertising We get into why transparency is still fragile, how privacy-first monetization (yes, without cookies) can still perform, and why real-time brand safety is becoming non-negotiable as the open web spins up millions of new URLs every single day.
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Excited to add Wargaming to our growing roster of gaming partners!
Proud to announce our new partnership with Wargaming, joining a growing roster of gaming brands advertising on Firefox! Over the past few months, we’ve seen incredible momentum in the gaming vertical - collaborating with world-class studios. Each partnership reinforces our mission to connect brands with highly engaged audiences in a privacy-first environment that drives real performance based on trust. Thrilled to work with the talented Wargaming team to continue building impactful and respectful advertising experiences with Mozilla Ads. And yes - the World of Tanks campaign stars none other than Benedict Cumberbatch as their ambassador! Big things ahead! 🦊🚀🎮 #Mozilla #Firefox #MozillaAds #Advertising #BrandTrust #Gaming
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Mozilla Ads reposted this
Proud to announce our new partnership with Wargaming, joining a growing roster of gaming brands advertising on Firefox! Over the past few months, we’ve seen incredible momentum in the gaming vertical - collaborating with world-class studios. Each partnership reinforces our mission to connect brands with highly engaged audiences in a privacy-first environment that drives real performance based on trust. Thrilled to work with the talented Wargaming team to continue building impactful and respectful advertising experiences with Mozilla Ads. And yes - the World of Tanks campaign stars none other than Benedict Cumberbatch as their ambassador! Big things ahead! 🦊🚀🎮 #Mozilla #Firefox #MozillaAds #Advertising #BrandTrust #Gaming
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Mozilla Ads reposted this
Love to see Firefox on this list 👀 Get your brand in front of our engaged users with Mozilla Ads 💥
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Web Summit recap in 12 seconds. #AI #BrandTrust #Advertising #AdTech