The platform balances two critical needs: giving each PepsiCo brand its own distinct destination while maintaining a cohesive experience across the entire site. We designed a flexible system that allows brands to showcase timely campaigns, collaborations, and editorial content. There's room for creating moments of surprise and playfulness that are uniquely suited to each brand's identity.
The system as a whole is art directed to resonate with PepsiCo shoppers who are familiar with elevated designer e-commerce experiences. The minimal aesthetic echoes Ssense or Farfetch, while giving the individual brands the spotlight.
The customer journey moves seamlessly from discovery through storytelling to purchase. Multiple exploration paths let users search and shop in ways that feel natural, evolving with every product drop and brand moment. Product detail pages provide all the essentials—colorways, sizing, shipping—presented clearly to drive conversion. The checkout experience follows industry best practices, delivering a frictionless path powered by Shopify.
With 85-90% of traffic coming from mobile, we built a fully responsive, mobile-optimized design system from the ground up. The platform also supports quick, no-code updates for new products and brands, ensuring PepsiCo can move at the speed of their business without custom development work.
