BORN PRIMITIVE
Athlete Driven. Patriot Inspired.
Steady. Intentional. Lived-in. The Daybreak Collection ☕️
Steady. Intentional. Lived-in. The Daybreak Collection ☕️
The Daybreak Collection was designed to support you through every peaceful moment. Lived-in softness meets warm tones in performance workout apparel and cozy everyday layers that carry you everywhere from golden hour yoga to cozy afternoons at home to chilly evening strolls.
Shop Savage 1 New Arrivals
Shop Savage 1 New Arrivals
Step up your game with men’s athletic footwear from Born Primitive. Get training shoes built for performance, comfort, and support through every workout.
Support the Seal Family Foundation
Support the Seal Family Foundation
Add to your cart—100% supports the SEAL Family Foundation.
All-leather. Clean build. Savage 1 Classic in White/Gum.
All-leather. Clean build. Savage 1 Classic in White/Gum.
Shop the Born Primitive Savage 1 Classic—performance trainers for men and women designed for strength, comfort, and durability. Elevate your training now.
Core Staples Now Transformed. Shop the Transformation Capsule.
Core Staples Now Transformed. Shop the Transformation Capsule.
The Transformation Capsule represents the next generation of our training and recovery staples. From eliminating front seams for comfort to a sports bra that merges the best elements of previous designs to new men’s arrivals built on years of refinement, these updates prove that performance is never finished.
Same DNA. New Elevation. 🥾Shop Savage 1 High Tops
Same DNA. New Elevation. 🥾Shop Savage 1 High Tops
Born Primitive offers an extensive collection of patriot inspired workout clothing for men and women. Shop for athlete-tested fitness clothing online today.
Made to Be Lived In | Campfire 2025 Collection
Made to Be Lived In | Campfire 2025 Collection
Built for early mornings on the trail. Long weekends in town. Nights gathered around the fire. The Campfire 2025 Collection delivers rugged fabrics, function...
Visit our Retail Store in Virginia Beach
Visit our Retail Store in Virginia Beach
Born Primitive offers an extensive collection of patriot inspired workout clothing for men and women. Shop for athlete-tested fitness clothing online today.
Shop the SAVAGE 1 Training Shoe
Shop the SAVAGE 1 Training Shoe
Explore the Savage 1 Collection—premium training shoes for men & women built for CrossFit, durability, & peak performance. Dominate every workout—shop now!
Shop the Updated 2025 Distance Collection 🏃🏃♀️
Shop the Updated 2025 Distance Collection 🏃🏃♀️
Go the distance with our women's and men's endurance sportswear! From shirts to shorts, this collection is designed to keep up with any active lifestyle.
Sign up to unlock 10% off your first order 💥
Sign up to unlock 10% off your first order 💥
Born Primitive Tactical 🇺🇸
Born Primitive Tactical 🇺🇸
Born Primitive offers an extensive collection of patriot inspired workout clothing for men and women. Shop for athlete-tested fitness clothing online today.
Born Primitive Outdoor ⛰️
Born Primitive Outdoor ⛰️
Explore our collection of outdoor clothing for men and women at Born Primitive! You'll be prepared for any outdoor adventure with our high-quality apparel.
Subscribe to the Born Primitive Podcast 🎤🎧
Podcast
·
Podcast
Subscribe to the Born Primitive Podcast 🎤🎧
Podcast · Born Primitive · On the new Born Primitive Podcast, you’ll hear from Born Primitive co-founder and CEO Bear Handlon, VP Tony Strasiser, core members of the Born Primitive team, as well as athletes, business leaders, thinkers, entrepreneurs, and others about ways you can take your life and pursuits to the next level.
Earn and Save With Our Loyalty Program
Earn and Save With Our Loyalty Program
Born Primitive offers an extensive collection of patriot inspired workout clothing for men and women. Shop for athlete-tested fitness clothing online today.
Model Search 📣
Model Search 📣
Model Search We are seeking fresh talent to be the face of our brand and participate in photoshoots with us! Whether you are local to our HQ near Virginia Beach or located from afar, we would love for you to submit an application so we can keep you in mind for future shoots. Please note that we will keep all applicatio
Custom Apparel Program
Custom Apparel Program
Interested in custom Born Primitive apparel for your gym or company? We can customize everything from basic tees, tanks, and hoodies to our bestselling Men’s and Women’s Rest Day Joggers and more. Contact customapparel@bornprimitive.com to get started.