We Know India, Household by Household

With granular data of 920M Indians and AI-powered intelligence, Kentrix delivers a GTM toolkit that drives precise, scalable growth.

Trusted By Leading Brands

The AI-Driven Kentrix Advantage, Quantified

0 M+

Indian Consumers Covered

0 M+

Digitally Targetable Individuals

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Lifestyle and Spending Parameters

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Urban Areas & 6.4L Villages Mapped

0 M+

Indian Consumers Covered

0 M+

Digitally Targetable Individuals

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Lifestyle and Spending Parameters

0 M+

Urban Areas & 6.4 Lakh Villages Mapped

Testimonial

Why Top Brands Trust Kentrix

The micro-market data was highly correlated to city TAM, insightful, actionable, and delivered in the right format on time.

Aman SaxenaSenior Manager, Growth at Swiggy Instamart

Really appreciate your team’s proactiveness and willingness to collaborate.

Chintan JajalCEO’s Office, McDonald's

Your modelling showed notable technical rigor and proved more robust than those of other vendors we have evaluated.

Rajesh JanaAnalytics & Insights

We worked with Kentrix on a pilot project on a new store locator tool. They impressed us with their professionalism and depth of expertise. Their insights give us confidence in their potential as a long-term partner.

Mohit KampaniCEO (Ex-CEO, More Retail)-Sumo Save

The features such as LSI segmentation, Income group and wallet size provide a perspective of the customers which is unique and pertinent.

Mamatha DLManager, TITAN

We evaluated multiple partners to help us plan our store expansion in a much more scientific and data driven manner. Kentrix truly stood out for the quality of its data, robust AI, and the founders' deep retail experience. We are excited to have them as a long-term partner in our growth journey!

Sumit JasoriaCEO, NewMe

Compared to the audience segments we previously used Persona 360 audience delivered better metrics. The tool is intuitive and easy to use.

Saurav GhoshCo-Founder, Jiraaf

Household-Level Data + AI Makes Us a True Growth Enabler

Kentrix is backed by StartX, the global community of Stanford founders.

Decoding India Through Lifestyle + Economic Segments

Kentrix maps 920M Indian consumers into 9 lifestyle segments and 8 household income groups, creating 40+ unique consumer archetypes that reveal how India lives, spends, and aspires.

Our Complete GTM Toolkit

Kentrix’s proprietary framework and AI-powered tools give you everything you need to go to market with precision and speed.

GeoMarketeer - Plan Smarter Expansions

An AI-driven geolocation analytics platform that helps you pinpoint the best locations for growth. Optimize store formats, catchment areas, and expansion strategies with confidence.

Karma - Boost Customer Lifetime Value

Turn your new and existing customers into a steady growth engine. This smarter enrichment enables you to cross-sell, upsell, and identify risks better.

Persona 360 - Target Right Audiences in Digital Advertising

Transform programmatic advertising by combining offline consumer intelligence with digital targeting capabilities, all this based on household-level attributes and lifestyle behaviors.

Kentrix’s X-Factor - Household Level, Bottom Up Market Intelligence

Unlike sample-survey based models, Kentrix builds consumer intelligence household by household, ensuring precision and unmatched granularity.

Granularity

Covers 920 million Indians, both rural and urban at a household level.

Accuracy

Bottom up methodology ensures high accuracy

Variety

100+ spending categories, all major components

Granularity

Covers 920 million Indians, both rural and urban at a household level.

Accuracy

Bottom up methodology ensures high accuracy

Variety

100+ spending categories, all major components

Data That’s Credible & Compliant

Fully compliant with GDPR and India’s data privacy laws

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Strategic Data Partnerships

No PII data, all insights from anonymized, transaction-based datasets

Data That’s Credible & Compliant

Fully compliant with GDPR and India’s data privacy laws

0 +

Strategic Data Partnerships

No PII data, all insights from anonymized, transaction-based datasets

Blogs

Catchment Area Analysis: What It Is and How to Measure Catchment Potential?

Get in touch

Master Your Go-to-Market Strategy

Whether you’re going from 0 to 1 or scaling from 1 to 100, Kentrix’s GTM toolkit gives you granular data, the right technology, and a robust strategy to win.

Email Support

[email protected]

Let's Talk

Phone : +91 7738805619

Follow our social media

Send us a message

Please feel free to send us any questions, feedback or suggestions you might have.

We Know India, Household by Household

Trusted By Leading Brands

The AI-Driven Kentrix Advantage, Quantified

Testimonial

Why Top Brands Trust Kentrix

Household-Level Data + AI Makes Us a True Growth Enabler

Kentrix is backed by StartX, the global community of Stanford founders.

Decoding India Through Lifestyle + Economic Segments

Kentrix maps 920M Indian consumers into 9 lifestyle segments and 8 household income groups, creating 40+ unique consumer archetypes that reveal how India lives, spends, and aspires.

Our Complete GTM Toolkit

Kentrix’s X-Factor - Household Level, Bottom Up Market Intelligence

Granularity

Accuracy

Variety

Granularity

Accuracy

Variety

Data That’s Credible & Compliant

Fully compliant with GDPR and India’s data privacy laws

Data That’s Credible & Compliant

Fully compliant with GDPR and India’s data privacy laws

Blogs

Catchment Area Analysis: What It Is and How to Measure Catchment Potential?

Detailed Guide on Footfall Analytics

10 Benefits of Location Intelligence for Banking Industry

Get in touch

Master Your Go-to-Market Strategy

Follow our social media

Send us a message

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